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March 26, 2024

Karisma Hotels & Resorts Redefines Immersive Travel with "Experience Local - A Taste of Azul"

Introducing All-Inclusive Luxury with Culturally Enriching Getaways at Azul Beach Resorts


MIAMI, FL – MARCH 26, 2024 – Azul Beach Resorts by Karisma invites travelers to go beyond the ordinary and immerse themselves in the rich tapestry of Riviera Cancun, Mexico and Negril, Jamaica with the launch of "Experience Local - A Taste of Azul." This innovative campaign epitomizes Karisma Hotels & Resorts' vision of reimagining all-inclusive stays, offering guests a personalized experience that seamlessly blends local flavors, cultural traditions, and unparalleled hospitality.

"Experience Local - A Taste of Azul embodies our dedication to providing guests with more than just a vacation; it's about sharing a transformative journey that celebrates the vibrant culture, flavors, and heritages of Riviera Cancun and Negril,” says Esteban Velasquez, Chief Executive Officer at Karisma Hotels & Resorts. “At Azul Beach Resorts, we've curated an intimate experience that harmoniously integrates local authenticity with luxury hospitality, setting a new standard for premium travel experiences." 

When visiting Azul Beach Resort Riviera Cancun, guests can indulge in a variety of elevated check-in experiences, including signature Puerto Azul blue drinks for adults upon arrival. The resort also offers an array of culinary delights, including tequila and mezcal pop-ups, Mexican region wine tastings, and traditional guacamole cooking classes featuring a regional delicacy - edible insects. Beginning in April, culturally-infused entertainment activities will be available including Mariachi karaoke and monthly Day of the Dead celebrations - providing guests with a true taste of Mexican customs. Visitors can also savor the essence of Mexican paradise at the Vassa Spa, which boasts specialty treatments like hydrotherapy and encompasses more than 13,000 square feet. Through a blend of massages and skin treatments, guests can achieve harmony between body and inner self, while enjoying locally-sourced products for a truly authentic experience.

Azul Beach Resort Riviera Cancun offers the perfect family-friendly getaway, where guests can reconnect and unwind under the sun in a spacious and welcoming environment. From splash parks and educational programs at the Azulitos Playhouse for the little ones, to swim-up suites and toddler inclusive amenities, every detail is designed to ensure an unforgettable vacation experience. With Karisma's renowned Gourmet Inclusive® concept, visitors can indulge in world-class dining at Le Chique, a beacon of avant-garde culinary excellence and renowned as one of Mexico's foremost dining destinations. Led by Chef Jonatán Gómez Luna, a proud Mexico native, Le Chique has secured its place among the 50 best restaurants in Latin America, showcasing the innovative spirit and passion for Mexican cuisine that has earned Chef Jonatán numerous prestigious awards, including Chef of the Year in 2017 by Culinaria Mexicana and the Estrella Damm Chefs' Choice Award in 2022.

Meanwhile at Azul Beach Resort Negril, guests can enjoy a warm Jamaican welcome with signature drinks offered in the lobby or broaden their libation horizons by attending Jamaican rum pop-ups and local mixology classes offered throughout their stay. Reggae dancing lessons, monthly Bob Marley celebrations, and beach parties are also available throughout the resort’s programming schedule, allowing guests to fully engage with the colorful culture of the island. At the Nesta Rasta Lounge, guests can savor a premium cocktail menu, choose between a wide selection of rums, and sway to the rhythms of reggae with nightly entertainment from DJs or live bands imbued with the spirit of Bob Marley. For those looking to encounter some downtime infused with the laid-back spirit of Jamaica, the Vassa Spa offers a CBD Reggae Massage that incorporates locally-made ingredients.

 At Azul Beach Resort Negril, visitors bask in the beauty of the island with a breathtaking stay along the shores of the world-famous Seven Mile Beach. With luxurious amenities and top-notch hospitality, Azul Beach Resort Negril provides the perfect destination for couples, families, and friends to reconnect and create lasting memories. Also boasting the Gourmet Inclusive® concept, visitors can indulge in authentic Caribbean flavors at Ackee or tantalize their taste buds with the exotic flavors of Thai basil at Hua Hin. Whether guests are soaking in unrivaled sunset, partaking in water sports, or indulging in spa treatments at the Vassa Spa, every moment at Azul Beach Resorts Negril promises relaxation and adventure.

As renowned experts in the all-inclusive hospitality space, Karisma Hotels & Resorts has truly realized their authentic brand vision of the ultimate stay Azul Beach Resorts. From the moment guests arrive, they are enveloped in a world where every detail has been meticulously curated to offer the utmost in comfort, convenience, and indulgence. Here, travelers can embark on culinary journeys, cultural explorations, and adventures, all while enjoying the personalized service and attention to detail that Karisma Hotels & Resorts is renowned for. Whether seeking a romantic getaway, family vacation, or destination celebration, Azul Beach Resorts offer a truly unforgettable experience that resonates with every type of vacationer.


For more information on Experience Local - A Taste of Azul, visit


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About Karisma Hotels & Resorts

Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages an impressive portfolio of properties in Latin America, the Caribbean, and Europe. Property brands include Margaritaville Island Reserve® by Karisma; Azul Beach Resorts by Karisma; and Nickelodeon Hotels & Resorts. Properties have been honored with the industry's top accolades, including Conde Nast Traveler's "Top 30 Hotels in Cancun," World Waterpark Association “Leading Edge Award,” Travel Weekly “Magellan Awards,” and AAA's "Five Diamond Award" and "Four Diamond Award." Karisma Hotels & Resorts is committed to employee and community support while delivering authentic experiences to guests, receiving worldwide recognition for its compassionate and creative approach to hospitality management and product innovations.


Media Contact: For Immediate Release Malaika Hollis, Alliance Connection at [email protected] 

Media Inquiries + Contacts


For media inquiries originating from the US & Canada please contact
Alliance Connection

McKenzie Pickett
Director of Public Relations



For Media Inquiries originating from Mexico please contact:
Premier Worldwide Marketing

Jessie Rosario
Director of Public Relations


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