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Madrid, España-January 1, 2024

Karisma Hotels & Resorts announces expansion plans

  • The hotel group exhibited at the Madrid International Tourism Trade Fair (FITUR 2024).
  • With the opening of new hotels, as well as a series of strategic partnerships, the hospitality giant is working to continue redefining the hospitality industry.
  • The brand redefines luxury within the hospitality industry to enhance the guest experience. 


Madrid, Spain, January 2024.- During the Madrid International Tourism Trade Fair (FITUR 2024) Karisma Hotels & Resorts, the hospitality pioneer, celebrates achievements that solidify its position as an industry innovator. With the best hotel locations, innovative guest experiences, unique seasonal programming and collaborations with recognized brands, Karisma Hotels & Resorts redefines hospitality at all price points by inviting visitors to enjoy a wide range of resort offerings tailored to every type of traveler.


"Our recent milestones and future initiatives underscore Karisma Hotels & Resorts' dedication to creating extraordinary experiences," says Esteban Velasquez, CEO of Karisma Hotels & Resorts, during his presence at FITUR. "In our quest, we go beyond redefining luxury within the hospitality industry; we wholeheartedly embrace innovation by ensuring that each guest enjoys stays that leave an indelible impression in their memory," he added.


The newly opened Margaritaville Island Reserve® Riviera Maya features luxurious coastal design, exceptional service and world-class dining. This property is the first adults-only hotel within the Island Reserve® Inclusive Collection and offers a world-class experience. The resort invites guests to a world of firsts, including an oceanfront LandShark beer garden, new room and suite categories, nine world-class restaurants and bars, a 10,000-square-foot spa and conference rooms with premium space for up to 280 people, with three additional rooms offering views of the Mexican Caribbean Sea. 


Margaritaville Beach Resort Ambergris Caye, Belize, held its grand opening with a ceremony attended by Belize's prime minister, government officials and key executives. Nestled on Ambergris Caye with crystal clear Caribbean waters, the resort offers a stunning adventure retreat with spacious suites, island-inspired dining options. Just steps from the beach that is home to the world's second largest coral reef, Margaritaville Beach Resort Ambergris Caye, Belize, offers unforgettable experiences for the adventurous traveler.


Karisma Hotels & Resorts, in collaboration with Margaritaville, also announced an upcoming addition to the Island Reserve® Inclusive collection. Margaritaville Island Reserve Resort Roatán, Bay Islands, Honduras. This new property, scheduled for completion in 2025, will feature 164 guest rooms, live music venues, a world-class spa and iconic brand restaurants, including LandShark Brewery, JWB Steakhouse, The Beach House and 5 o'Clock Somewhere Bar. 


Welcoming the first five-star mountain hotel last December, Karisma Hotels & Resorts opened BOR Hotel by Karisma. Located in the picturesque Zlatibor region of Serbia, the hotel features 93 luxurious suites, exceptional dining options, pet-friendly amenities and a state-of-the-art Vassa Spa, designed for those seeking an idyllic retreat. BOR Hotel's premium offerings provide a luxurious and personalized experience, while the enchanting natural beauty of Zlatibor adds to the stay with its rich culture and lush landscape.


Originally planned for 2024, Azul Beach Resort Negril's adults-only transformation will open in 2025. The resort will debut new programming and amenities designed specifically for adults, offering enhanced spa services, new wedding packages and exclusive activities. Azul Beach Resort Negril aims to elevate the guest experience and offer a perfect destination for romantic getaways.


In addition, award-winning Nickelodeon Hotels & Resorts Punta Cana is pleased to announce a series of exciting new openings and renovations. Designed to create an unprecedented guest experience, the extensive transformation includes enticing new culinary experiences, upgrades to the resort's unique and immersive features and an expansion of the family-favorite Aqua Nick® water park. 


Karisma Hotels & Resorts' dedication to excellence, innovation and strategic partnerships reinforces its position as a powerful force within the industry. With cutting-edge advancements, world-class operating standards and award-winning amenities, as well as the innovative Gourmet Inclusive philosophy, Karisma Hotels & Resorts' commitment to reshaping the industry sets the benchmark for the all-inclusive sector.


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About Karisma Hotels & Resorts 

Karisma Hotels & Resorts is an industry innovator with an award-winning collection of luxury hotels recognized for their world-class guest experiences. With an impressive portfolio of properties, including Margaritaville Island Reserve® by Karisma; Margaritaville Beach Resort Ambergris Caye, Belize; Azul Beach Resorts by Karisma; and Nickelodeon Hotels & Resorts, Karisma Hotels & Resorts continues to lead the industry with innovative hospitality experiences that include the revolutionary Gourmet Inclusive® philosophy and cutting-edge seasonal programming. Karisma's unwavering commitment to remain an industry innovator has earned the collection of hotels a host of accolades, including Travel Weekly's Best Boutique Hotel Chain, Travvy Award Gold for Best Overall Hotel Chain, Conde Nast Traveler's Top 100 Hotels in the World and AAA's Five Diamond Award.

Media Inquiries + Contacts


For media inquiries originating from the US & Canada please contact
Alliance Connection

McKenzie Pickett
Director of Public Relations



For Media Inquiries originating from Mexico please contact:
Premier Worldwide Marketing

Jessie Rosario
Director of Public Relations


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