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December 18, 2019

Karisma Hotels & Resorts and Margaritaville Holdings to Open Margaritaville® Island Reserve by Karisma Riviera Cancún in March 2020

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CANCÚN (November 12, 2019) – Margaritaville Holdings and Karisma Hotels & Resorts today announced reservations are open for stays at Margaritaville Island Reserve by Karisma Riviera Cancun, Margaritaville’s first inclusive resort experience. Located beachfront along the stunning Riviera Maya coastline in Mexico, Margaritaville Island Reserve by Karisma Riviera Cancún uniquely captures the a casual-luxe experience, providing world-class amenities coupled with a laid-back, beachy vibe for guests who value exceptional quality without pretense. Reflecting a savings of 60% off, exclusive introductory rates start at $200 per person plus a $150 resorts credit, when stays are booked by December 10, 2019.*

“The picture-perfect shore of the Riviera Maya is the perfect destination to launch our inclusive resort experience with Karisma Hotels & Resorts,” said Tamara Baldanza-Dekker, Chief Marketing Officer of Margaritaville. “With an unparalleled level of personalized service, unique amenities and a mix of fun and relaxation around every palm tree, we can’t wait to give our guests a new way to vacation in Margaritaville.”

Margaritaville Island Reserve by Karisma Riviera Cancún will deliver world-class amenities, service, and top-quality food and beverage. This in combination with Margaritaville’s authentic sense of fun and escapism promises to be a new favorite tropical vacation destination Guests will be presented flip-flops and welcome drinks upon arrival, setting the tone for a refreshing Island Reserve Inclusive experience. With only 148 guestrooms and suites, the intimate beachfront property allows for a highly personalized vacation, with plenty of space to seek refuge at any of the resort’s four pools, four restaurants, six specialty bars, and 8,000-square-foot St. Somewhere Spa, by Karisma.

“We are thrilled to be opening the first Margaritaville Island Reserve by Karisma in Riviera Cancún, Mexico, an ideal destination for an unforgettably luxurious yet laid-back tropical vacation,” said Kelly Poling, Chief Executive Officer of Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts. “Karisma Hotels & Resorts has a deep history in the Riviera Maya and we look forward to welcoming guests to experience its stunning natural beauty, rich culture, and warm people along with the world-class service, amenities, and carefree fun that define the Island Reserve® Inclusive experience.”

It’s 5 o’Clock in Your Suite | Accommodations

Margaritaville Island Reserve by Karisma Riviera Cancún will offer nine styles of guestrooms and suites reflecting an upscale coastal design, including oceanfront and swim-up options with direct access to the main swimming pools. All accommodations open to a balcony complete with Adirondack chairs or daybeds, overlooking either the pools, gardens or Caribbean Sea. Influenced by the colors of the sea, sand and sky, accommodations have a “no worries” tropical vibe with custom maritime-inspired furnishings and authentic Mexican touches, while still providing all the expected modern conveniences, such as smart TVs and Wi-Fi.

A first-of-its-kind offering exclusive to Margaritaville Island Reserve, every room will have a complimentary customizable in-room bar experience. Guests can treat themselves to their favorite drinks, complete with all the glassware and tools needed for true personalization. Whether enjoying a morning coffee, mimosa, mid-day beer, or a frozen Margarita on the balcony at sunset, nothing will beat the comfort, privacy and convenience of this experience. 

Dining & Drinking with a Tropical Twist

Margaritaville Island Reserve by Karisma Riviera Cancún is the perfect place to raise a glass and take a bite out of paradise with options ranging from premium fine-dining to casual beach fare, and so much more. Representing Margaritaville’s first Island Reserve Inclusive resort, the food and beverages at Margaritaville Island Reserve reflect unique, authentic experiences across four restaurants and six specialty bars along with surprise and delight moments at the beach and pools Highlights of the food and beverage options include: 
• Homemade Italian cuisine served with wine from an extensive Wine Spectator awarded wine list at Frank & Lola’s 
• Rita’s Taco House, serving traditional Mexican fare with phenomenal ocean views 
• Open-air Caribbean-inspired Beach House 
• Stranded on a Sand Bar Swim-Up Bar complete with hanging beds, Blended, where guests can whip up their favorite fresh fruit on a bike blender. Plus, Margaritaville’s signature concepts, License to Chill Bar and Five o’Clock Somewhere Bar 
• Joe Merchant’s Coffee & Provisions is the place for freshly brewed Mexican coffee, and extensive beverage and snack offerings from early in the morning to late at night

Plus, guests will enjoy a daily “foodie hour” featuring surprise dishes with a gourmet spin. Drinks, featuring a tropical twist, will also be delivered to the beach and pool areas in fun and creative ways. 

Island Ambassadors

Exclusive to Margaritaville Island Reserve, the guest experience at the new Riviera Cancún property will be kept casual yet customized thanks to a team of Island Ambassadors who are passionate about Margaritaville, the destination, and ensuring every guest’s vacation is entertaining and memorable. A concierge, vacation-planner, and a catalyst for fun rolled into one, these Ambassadors are on-call to answer questions, take requests, and to make guests smile throughout their stay – and then snap a photo, so the moment in paradise is never forgotten. 

St. Somewhere Spa, By Karisma

Guests are invited to escape to the St. Somewhere Spa, featuring 8,000 square feet of rest and relaxation, including an exclusive Couples Suite and Bridal Suite, an expansive hydrotherapy area, and a full-service beauty salon. Facilities include an herbal steam room, dry sauna and chromotherapy shower. Dedicated to overall wellbeing, St. Somewhere Spa, by Karisma presents offerings designed to awaken the senses, strengthen circulation, soothe nerves, improve digestion and balance metabolism, in addition to fun margarita-inspired treatments. 

Weddings & Private Events in Paradise

Margaritaville Island Reserve by Karisma Riviera Cancún will offer a breathtaking backdrop for weddings and private events. Whether it is a group gathering, a yearly family reunion, a corporate retreat, friends’ getaway or a social club get-together, the resort combines Margaritaville’s sense of fun and escapism with an expert team of event planners dedicated to creating unforgettable events in paradise for up to 140 people. Premium facilities include a beachfront gazebo and signature Sky Wedding location with stunning 360-degree views from the private rooftop terrace, as well as restaurants, specialty bars, and dynamic conference spaces to meet, share and celebrate. 

Fun Features & Activities

The fun never ends at Margaritaville Island Reserve by Karisma Riviera Cancún with live daily entertainment. Guests will find a variety of activities to keep them engaged, with everything from Latin dance and beach soccer to weekly events such as a mariachi fiesta or blackjack tournaments.

For younger guests, the resort will have a Parakeets Kid’s Club with supervised daily activities for children 4-12 years old, including cooking classes, mad lab experiments, piñata making, pajama parties and movie nights.

Reflecting a savings of 60% off, introductory rates at Margaritaville Island Reserve by Karisma Riviera Cancún start at $200 per person, per night based on double occupancy for stays April 18 – June 30, 2020 when booked by December 10, 2019; plus, a $150 resort credit. Rates are Island Reserve Inclusive and feature accommodations, top quality food, premium alcoholic and non-alcoholic beverages, 24-hour room service, Joe Merchant’s In-Room Bar Experience, and Island Ambassador service.

*Based on availability; blackout dates may apply.

Learn more about Margaritaville Island Reserve by Karisma Riviera Cancún at and follow along at @MVIslandReserveResorts. 

About Karisma Hotels & Resorts

Karisma Hotels & Resorts, an award-winning luxury hotel collection which owns and manages properties in Latin America, the Caribbean and Europe, comprises an impressive portfolio including El Dorado Spa Resorts by Karisma, Azul Beach Resorts by Karisma, Generations Resorts by Karisma, Karisma Villas, Allure Hotels by Karisma, Hidden Beach Resort by Karisma, Nickelodeon Hotels & Resorts, Sensatori Resorts, Sensimar Resorts, and Karisma Hotels Adriatic. Properties have been honored with the industry’s top accolades including Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Top 30 Hotels in Cancun,” TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” and AAA’s “Five Diamond Award” and “Four Diamond Award.” Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations. 

About Margaritaville

Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.

Margaritaville features 18 lodging locations and 24 additional projects in the pipeline with nearly half under construction, two gaming properties and over 60 food and beverage venues including signature concepts such as Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and LandShark Bar & Grill. More than 20 million travelers every year change their latitude and attitude with a visit to a Margaritaville resort, residential real estate destination, vacation club, vacation home rental or restaurant.

Consumers can also escape everyday through a collection of Margaritaville lifestyle products including apparel, footwear, frozen concoction makers, home décor, a satellite radio station and more. Additionally, the brand’s food, beverage and spirits lines – including Margaritaville tequilas, rums, LandShark Lager and a new bestselling cookbook – deliver authentic, tropical escapism to fans around the world. Margaritaville, a state of mind since 1977.

Media Contacts:

J. Wade Public Relations 
(for Karisma Hotels & Resorts) 
[email protected] 

Media Inquiries + Contacts


For media inquiries originating from the US & Canada please contact
Alliance Connection

Malaika Hollis
Director of Public Relations



For Media Inquiries originating from Mexico please contact:
Premier Worldwide Marketing

Mariel Lora
Sr. Manager, Public Relations


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