Premier Worldwide Marketing Strengthens Executive Leadership Team for Karisma Hotels & Resorts
Industry Veterans to Lead Karisma through Historic Expansion in 2021
Rienk de Jong
MIAMI (Jan 25,2021) – Premier Worldwide Marketing, the exclusive sales and marketing provider for Karisma Hotels & Resorts, is pleased to announce the following promotions of its executive leadership team as it embarks on an ambitious growth trajectory, including at least five hotel openings in 2021. Elizabeth Fettes has been named Chief Marketing & Sales Officer for Premier Worldwide Marketing, and Marilyn Cairo and Rienk de Jong have both been named Vice Presidents of Sales & Marketing for the organization.
Following three years leading Karisma’s marketing efforts, in her new role as Chief Marketing & Sales Officer, Fettes will drive the company forward during its year of dynamic growth with major brand launches and new properties opening across the Margaritaville Island Reserve and Nickelodeon Hotels & Resorts brands. She will remain dedicated to developing tactical solutions, driving results, increasing collaborations, and streamlining communications to enhance brand performance across the portfolio. A seasoned leader in the luxury service industry, Fettes brings a wealth of experience in turnkey and innovative marketing solutions to a coveted global portfolio of hotels and resorts ranging in size from 72 suites to 650+ rooms that serve multiple consumers from families to adults-only to establish unique brand positioning and differentiators. Prior to joining Premier Worldwide Marketing in 2018, she oversaw the strategy and execution of the cruise experience across multiple channels and key audience segments for both Regent Seven Seas Cruises and Royal Caribbean Group with responsibility for building brand awareness and driving conversions globally.
As Vice President of Sales & Marketing, Marilyn Cairo will lead the division centered on properties including the El Dorado Spa Resorts, Generations Riviera Maya, Hidden Beach Au Naturel Resort and Nickelodeon Hotels & Resorts Riviera Maya, which is slated to open later this year. She joined the company in September 2017 as Senior Director of Retail Sales for North America and quickly demonstrated an ability to deliver results through accountability and strategic platforms, which she will continue to leverage for retails, weddings, groups and more. Cairo’s passion for the travel industry spans a career of over 28 years.
As Vice President of Sales & Marketing, Rienk De Jong will lead the portfolio of brands including Azul Beach Resorts, Margaritaville Island Reserve, and Nickelodeon Hotels & Resorts Punta Cana. With a dedicated tenure of 20 years, De Jong has risen through the ranks after joining the organization as Director of Sales and Marketing for the El Dorado Spa Hotels & Resorts and is credited with bringing the now-famous gourmet-inclusive concept to the market. De Jong will continue to leverage partner connections and strategic initiatives for the organization as a whole.
Both Vice Presidents will provide a strong strategic direction for Premier Worldwide Marketing, focusing on global sales strategy, marketing execution, hotel portfolio sales, owner relations, openings, and broad revenue maximization strategies.
Karisma Hotels & Resorts, a leader in the travel industry, has a robust pipeline of Mexico and Caribbean openings slated this year, including the launch of Nickelodeon Hotels & Resorts Riviera Maya in June 2021 and Margaritaville Island Reserve Cap Cana and Margaritaville Island Reserve Riviera Maya opening later in the year.
“We are extremely proud of the work our executive team continues to deliver through some of the hardest times our industry has endured,” said Elizabeth Fettes, Chief Marketing & Sales Officer for Premier Worldwide Marketing, the exclusive marketing and sales provider for Karisma Hotels & Resorts. “I am grateful for the tireless contributions Marilyn and Rienk have made and will continue to contribute to cultivating our dynamic portfolio of luxury properties. We have a big year ahead of us and these promotions set us up for ultimate success.”
About Karisma Hotels & Resorts
Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages an impressive portfolio of properties in Latin America and the Caribbean. Property brands include El Dorado Spa Resorts by Karisma; Margaritaville Island Reserve by Karisma; Azul Beach Resorts by Karisma; Generations Resorts by Karisma; Karisma Villas; Allure Hotels by Karisma; Hidden Beach Resort by Karisma; Sensatori Resorts; and Nickelodeon Hotels & Resorts. Properties have been honored with the industry’s top accolades including Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Top 30 Hotels in Cancun,” TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” and AAA’s “Five Diamond Award'' and “Four Diamond Award.” Karisma Hotels & Resorts is committed to employee and community support while delivering authentic experiences to guests, receiving worldwide recognition for its compassionate and creative approach to hospitality management and product innovations. At Karisma Hotels & Resorts, your paradise awaits. Whether you are looking for an unforgettable honeymoon destination or a spectacular destination to create new memories, our world-class resorts offer extraordinary experiences for every style of travel.
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