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May 11, 2020

Karisma Hotels & Resorts Kicks Off ‘Holidays for Your Heroes’ Initiative With Donation of 150 Resort Stays to Essential Workers and Their Families

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Nominations and self nominations now being accepted for frontline heroes

MIAMI, FLORIDA (May 7, 2020) Karisma Hotels & Resorts, the award-winning luxury hotel collection with properties in Latin America, the Caribbean and Europe, today announced its Holidays for Your Heroes initiative donating 150 luxury all-inclusive resort stays to essential workers and their families through its Karisma Foundation and partners. The vacations provide heartfelt thanks for the tireless work of those in the healthcare, delivery and other frontline industries, giving them something to look forward to, in addition to much-needed rest and relaxation.

Karisma has opened a public call to nominate everyday heroes who are deserving of a five-day, five-star dream vacation at an all-inclusive resort of choice in Latin America or the Caribbean, when the time is right. Holidays for Your Heroes is a part of the Karisma Foundation, an established charity that supports vulnerable populations in countries where the company’s resorts are located. The initiative also includes the ability for anyone to sponsor a vacation for a frontline worker, with one hundred percent of funds used to gift the trip at cost to a hero and their family.

“Our goal with Holidays for Your Heroes is to provide some much-needed hope and positivity to frontline workers during this challenging period, so they can look forward to spending quality time with loved ones as soon as the time is right,” said Bill Linehan, president of Premier Worldwide Marketing, the exclusive worldwide representatives for Karisma Hotels & Resorts. “From medical staff to truck drivers, delivery people and grocery workers, we are surrounded by heroes working day and night to care for us, so we want to give back to them in the way that we can – through the power of travel, which allows people to connect with each other and create wonderful lasting memories.”

The nomination process is simple. Now through June 30, 2020, anyone can nominate an essential hero with a short explanation of why they are deserving; those qualified can also apply directly. Recipients of the 150 vacations will be selected in July 2020, and will receive a complimentary four-night, five-day stay for up to five family members (two adults and up to three children) – redeemable once travel restrictions are lifted.

The prize packages will feature luxury accommodations at a Karisma property of choice, which includes El Dorado Royale, A Spa Resort by Karisma; Azul Beach Resort Negril, by Karisma in Jamaica; the family-friendly Nickelodeon Hotels & Resorts Punta Cana in the Dominican Republic; and the newly opened Margaritaville Island Reserve Riviera Cancun. Stays include gourmet food and beverages, 24-hour room service and a full-service concierge in addition to a wide variety of watersports on some of the world's best beaches plus live entertainment, world-class spas, state-of-the-art fitness centers, yoga, dance, cooking and mixology classes, language lessons, and supervised programs for kids and teens.

In addition to Holidays for Your Heroes, Karisma is taking extraordinary measures to support employees and communities during the pandemic. This includes protecting the entirety of its full-time workforce despite the effect of this crisis on hotel operations. In the Dominican Republic, Karisma’s Nickelodeon Hotels & Resorts Punta Cana is supplying and delivering more than 800 meals daily to families in the community with the assistance of the tourism police municipality. In Mexico, Karisma is providing food to employees and locals with fresh produce from El Dorado Royale by Karisma’s 75,000 square foot greenhouse, as well as medicine and medical supplies for 160 beneficiaries impacted by COVID-19.

Nomination forms and donations for Holidays for Your Heroes are now live at For more information on Karisma Hotels & Resorts, please visit:

About Karisma Hotels & Resorts

Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages an impressive portfolio of properties in Latin America, the Caribbean and Europe. Property brands include Margaritaville Island Reserve by Karisma; El Dorado Spa Resorts by Karisma; Azul Beach Resorts by Karisma; Generations Resorts by Karisma; Karisma Villas; Allure Hotels by Karisma; Hidden Beach Resort by Karisma; Nickelodeon Hotels & Resorts; Sensatori Resorts; Sensimar Resorts; and Karisma Hotels Adriatic. Properties have been honored with the industry’s top accolades including Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Top 30 Hotels in Cancun,” TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” and AAA’s “Five Diamond Award” and “Four Diamond Award.” Karisma Hotels & Resorts is committed to employee and community support while delivering authentic experiences to guests, receiving worldwide recognition for its compassionate and creative approach to hospitality management and product innovations.

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Media Inquiries + Contacts


For media inquiries originating from the US & Canada please contact
Alliance Connection

Malaika Hollis
Director of Public Relations



For Media Inquiries originating from Mexico please contact:
Premier Worldwide Marketing

Mariel Lora
Sr. Manager, Public Relations


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