Azul Beach Hotel $21 Million Renovation

MIAMI (August 15, 2011) - Azul Beach Hotel by Karisma, Mexico's premier Gourmet Inclusive boutique property located on the beach of Bahia Petempich in Riviera Maya, announces the completion of a full-scale $21 million renovation designed to further enhance the guest experience from check-in to check-out. Ideal for families and couples, the intimate award-winning boutique hotel unveils two new restaurants, a Grand Salon banquet room and Sky Wedding rooftop terrace, and new theater. The hotel's first phase of renovations, including expanding and revamping a section of its suites and Azulitos Kid's Club, was completed earlier this year.

"We often hear that Azul Beach Hotel is a favorite destination of guests with young families and couples in love, thanks to its intimacy and personalized service and care," said Mandy Chomat, vice president of sales & marketing at Premier Worldwide Marketing, the exclusive representative of Azul Beach Hotel by Karisma. "The transformation and expansion of Azul Beach Hotel's suites thoughtfully complements the natural beauty that defines the property while adding a chic and contemporary feel. The addition of two new restaurants and a theater heightens the Gourmet Inclusive experience while offering guests another way to foster togetherness, and the innovative wedding venues present couples with unique and affordable ways to wed."

Azul Beach Hotel's overall transformation fuses Mexican architecture with contemporary interiors, modern conveniences and spectacular Gourmet Inclusive dining for an unparalleled getaway experience. Details on the hotel's specific dining, entertainment, wedding, accommodation, and Azulitos Kid's Club renovations include:

REVAMPED SUITES 
The renewed collection of guest suites at Azul Beach Hotel includes three categories Honeymoon Suites, Wedding Suites and Jacuzzi Junior Suites each of which are available as swim-up suites and cater to either families or couples. All suites have been expanded significantly, affording guests a spacious setting to relax and spend quality time together. As a part of the complete transformation, suites feature new architecture, décor, luxury furnishings, state-of-the-art amenities, and expansive private terraces. Suites are designed in a contemporary Caribbean style with dark wood accents, canopy beds, spacious sitting areas, and marble bathrooms complete with hydrojet Jacuzzis, rainforest showerheads and double vanities. Each suite comes equipped with a 32" plasma TV, DVD player, an iPod docking station, amenity kit, once daily stocked mini bar, deluxe bathrobes, and an oversized outdoor terrace.

FRESH NEW DINING OPTIONS 
As a part of the Gourmet Inclusive vacation experience, guests at Azul Beach Hotel enjoy a la carte gourmet meals, premium alcoholic beverages and non-alcoholic beverages, 24-hour room service, and full service concierge. This summer, two new restaurants join the property's extensive suite of delicious dining options, each of which present guests with fresh produce from the 100,000-square-foot Greenhouse at El Dorado Royale, a sister property of Azul Beach Hotel:

Roma - Celebrating the flavors of Northern Italy, Roma uses the freshest ingredients to serve dishes that are prepared in its open granite kitchen with wood burning stove. Choose from family and individual pizzas, as well as other world-renowned Italian favorites. Guests can dine in style at the well-appointed new restaurant which features sleek décor elements such as curvilinear booths, neoclassical metal screens, Lucite wine storage "walls," and an oversize blackboard highlighting Roma's daily specials. A la carte dinner is served from 6-10pm.

Latino - For casual dining, this Latin-style bistro specializes in culinary preparations from the southern tip of the Americans to the northern part of Mexico. Refreshing and unpretentious, Latino is the perfect place for couples or family celebrations with enticing dinner selections including an impressive kids menu. A la carte dinner is served from 6-10pm.

ELEGANT EVENT SPACES 
With a wide array of wedding and vow renewal packages, Azul Beach Hotel provides brides-to-be with affordable Gourmet Inclusive weddings that can be customized to reflect individual style. The intimate Azul Beach Hotel is ideal for couples seeking attention and exclusivity while the stunning natural beauty of white sand beaches and turquoise waters serves as their backdrop.

As part of its wedding and event offerings, Azul Beach Hotel is proud to unveil its newly transformed Grand Salon. This indoor banquet room measures more than 1,400-square-feet and accommodates up to 140 for dinner and 288 theater style. The flexible space allows for a variety of seating options and state-of-the-art technology facilitates seamless event execution.

For couples looking to wed in style, Azul Beach Hotel now offers a new Sky Wedding ceremony setting. Offering spectacular 360-degree ocean views, the private rooftop terrace features a white gazebo and accommodates up to 60 people Beachfront wedding locations are also available, as well as romance elements such as champagne check-ins, rose petals on the bed, Beachfront Sky Massages, and more. As a part of its wedding packages, Azul Beach Hotel features services that guarantee the bride, groom, and wedding party will be stress-free and personally pampered including the hotel's wedding guest concierge, a personal in-room attendant for the bride-to-be and a groom's personal dressing room.

ENTERTAINMENT 
Ideal for couples and families alike, Azul Beach Hotel's new theater offers an exciting entertainment venue for guests. The theater can seat up to 150 guests and offers nightly entertainment for the whole family including theme nights, live shows, and music.

AZULITOS KID'S CLUB 
Already the ultimate destination for families with young children, featuring a host of amenities to make traveling with little ones a breeze, Azul Beach Hotel recently unveiled a new Azulitos Kid's Club in alliance with Fisher-Price. The 1,600-square-foot facility is open from 9am - 5pm and 8 - 9pm with a complete full-day activity program. The Azulitos Kid's Club includes a Fisher-Price Toy Lending Library and play sessions by Fisher-Price, Lego Corner, Doll Corner, Nap Room, video games, play area and My Gym Children's Fitness Center for kids ages 6-12 years. Further, parents can leave baby gear at home knowing the resort will have everything from cribs, changing tables and monitors to bottle warmers, baby spa robes, strollers and Gourmet Gerber as a part of its Pack & Play and Baby & Toddler Inclusive program. For parents, the frozen top bar at Agavero Tequila Lounge with 30 types of tequilas and complimentary babysitting services during happy hour twice weekly, provide adults the opportunity to reconnect.

Rates at Azul Beach Hotel begin at $263 per person, per night including the Gourmet Inclusive experience. Hotel reservations can be booked through a GI Vacation Consultant, or by calling 1-866-527-4762, or by visiting www.karismahotels.com.

ABOUT EL DORADO SPA RESORTS & HOTELS AND AZUL HOTELS BY KARISMA 
El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma are a premier hotel collection operating properties throughout the Riviera Maya, Mexico, where guests savor a Gourmet Inclusive experience that fosters togetherness. Karisma's growing portfolio is comprised of El Dorado Royale, A Spa Resort by Karisma; El Dorado Casitas Royale by Karisma; El Dorado Seaside Suites by Karisma; and El Dorado Maroma, A Beachfront Resort, by Karisma; Azul Beach Hotel by Karisma; Azul Sensatori Hotel by Karisma; and Azul Villa Carola by Karisma. Properties have been honored with the industry's top accolades including, Conde Nast Traveler's "Top 100 Hotels in the World," Conde Nast Traveler's "Gold List," Forbes' "Top 10 Most Romantic Hotels," Travel Weekly's "Readers Choice Awards," TUI Travel PLC's "Hotel of the Year," "Gold Medal," and "Green Medal", TripAdvisor® Traveler's Choice "Best Hotels for Romance," and AAA's "Four Diamond Award." Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations including resorts with swim-up suites, Infinity balcony pools, beach butlers and cash-free transactions. Premier Worldwide Marketing is the exclusive worldwide sales and marketing representative for Karisma Hotels & Resorts.