In 1977, "Margaritaville" debuted as a catchy new tune. Four decades later, it's a global phenomenon with 55 million "Parrotheads" living the Margaritaville® lifestyle through merchandise, stores, hotels, resorts, restaurants and a dedicated Sirius XM radio channel.
The Margaritaville team was so impressed with the results of the Nickelodeon Resort, they partnered with us to launch the first all-inclusive Margaritaville Resort, which is also the first of its kind in Mexico.
Opening in 2020, Margaritaville Island Reserve, an All-Inclusive Experience, by Karisma will be an all-ages luxury Caribbean seaside destination in Riviera Maya. Guests from around the globe can now celebrate enticing island escapes in a luxurious new way.
The Margaritaville brand draws 55 million consumers, 15 million hospitality visitors and 41.5 billion in sales every year.
Margaritaville is internationally recognized as a quality aspirational brand.
The brand holds a 98% favorable impression by current Margaritaville consumers.
Margaritaville real estate assets are positioned to triple in size by 2020.