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Swim In, Swim Out
Think "ski in and ski out"—just wetter. At EL DORADO Royale in Punta Brava, Mexico, thirsty guests can step out of their rooms into a "lazy river,"
float past a few other rooms to the Caribbean beachside pool and then swim over to the bar for their next piña coladas. The resort, and its neighboring sister
properties—EL DORADO Seaside Suites and nudist Hidden Beach—have added the "swim-up suites" to attract guests who may be getting jaded by the amenities they might
already have at home: Jacuzzis and big TVs, says Lubo Krstajic, a marketing executive with KARISMA Resorts, which owns all three resorts.
Other resorts, like Kingston Plantation in Myrtle Beach, S.C., have been adding the rivers, usually in the context of a kids' water park. And many luxury resorts have rooms that border private pools. KARISMA says its waterway is different because it connects guests to each other, serving more as a hallway than a barrier. The marketing's apparently working. The swim-up rooms are so popular that KARISMA is adding roughly 90 more to its Mexican hotels. Junior swim-up suites at the Royale start at $440 a night, and sell out long before comparable "dry" rooms, which cost about $120 a night less. Those guests have to walk all the way to the pool. It might be the best exercise they get.